Navigate uncertainty. Build with confidence.
Strategy, research and products at the intersection of search, AI and human intent.
What we do
StrategyClarity of direction where search, AI and intent collide.ResearchWorking at the edge of search and AI, in the open.ProductsTools that turn what we learn into something you can use.PartnershipsA few engagements at a time, given senior attention.StudioThe craft of building it. Legible, owned, provenance-first.
Ask our origin
We practise what we sell
Do not take our word for it. Ask our own origin a question. It answers from our corpus and every answer cites its source. This is exactly what we build for clients: knowledge a machine can find, trust and invoke.
OriginAn Origin is the canonical source of an organisation's identity, knowledge, capability and trust. It is the single thing every other representation derives from.ProvenanceProvenance is the verifiable record of where knowledge and capability came from. It lets a claim or a result be trusted rather than merely asserted.InvocationAn Invocation is the successful use of a trusted capability to resolve an intent. It is the unit of value in an agentic internet. It is what Heliacon measures instead of traffic.
Or call it directly, no browser required: AskMCPProvenanceMarkdownJSONJSON-LDFeed
Latest from the journal
Read the journal Some of what I learnt from building my own AI stackA follow-on to moving my AI back onto my own machine. What I have actually learnt running a mixed local and cloud setup: route the task, don't pick a side, the things that quietly broke, how much I offload and why the rationing has already started.I'm moving my AI back onto my own machineMy AI bill is creeping up again. Why I am moving more of my AI onto hardware I own, driven by the two things that never go away: cost and privacy.